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11.2.2026 9:0012:00

Content-first design: creating clarity in complex services 

Level
Advanced
Language
English
Where
Online
Length
3 h

The hardest part of designing complex services is finding shared clarity about what we’re really building and why.

In this course, you’ll learn how a content-first approach helps create that clarity from the start by aligning people around purpose, structure, and content.

Using proven frameworks and practical methods, you’ll see how content decisions shape experience, strengthen collaboration, and lead to smarter, faster, and more meaningful results as technology reshapes how we work and communicate.

Who is the course for

This course is for people who shape digital products, services, or experiences. It is especially relevant for UX, content and service designers, but also valuable for communication and marketing professionals working close to design or CX. It is designed for those who deal with complexity and alignment challenges and want to understand how content-first thinking improves collaboration, clarity, and outcomes.

Impact on Your Work

  • Learn to apply content-first design to bring clarity and intent to complex design challenges
  • Gain practical methods for making earlier, more confident design and content decisions that improve collaboration and outcomes
  • Design clearer, more coherent experiences that deliver real user and business impact in an AI-augmented world

Course teacher

Jonas Simola

Lead Designer
Knowit 

A lead designer connecting content, design and strategy to shape digital experiences that align business goals and user needs. Starting in content design and copywriting and later expanding into UX and service design, he has developed a holistic content-first approach that bridges strategy and execution, helping organisations focus on meaningful, measurable impact. His experience spans local and global clients across diverse industries.

LinkedIn

Timetable

09:00Clarity as a design challenge: Why clarity breaks down in complex services and how content-first design helps rebuild it.

Connecting content decisions to impact: How content-first design improves collaboration, decision-making, and measurable outcomes across teams.

Content-first design in complex environments: How content thinking shapes structure, information architecture, and user experience into coherent systems.
 
10:20Break
10:30From principles to practice: How to apply content-first frameworks in real project contexts to guide structure, prioritize information, and support better design outcomes.

Content-first design in the era of AI: How clarity and content-first design become even more meaningful as AI changes how we find, understand, and consume information.
 
11:45Wrap up and Q&A

Register

Early Bird

Private sector
445 €
Public sector, freelancers
395 €

Normal

Private sector
495 €
Public sector, freelancers
445 €

Want to hear more about this course?

Jani Järvinen

Jani Järvinen

Producer

+358 40 533 8877

jani@grandone.fi

395 – 445 € Early Bird
Register